The short answer
Only if your own numbers say so. Work out what each lead, each quote and each job won really costs you, then compare it with your other sources. Tradies in public forums are split: some say the leads are high volume and low intent, others say careful follow up has landed big jobs.
What tradies and homeowners say here comes from public Australian forum threads we read on 12 November 2026. We paraphrase it and leave out names. It is shared experience, not statistics or legal advice. We publish no lead prices here because we could not source them.
What tradies say
In public Australian forums, the same points come up again:
- leads can be plentiful but many are people comparing prices, not ready to book
- several tradies may receive the same lead, so speed and follow up matter
- some tradies track their spend and say it paid off, others say they cannot see a profit
- credits and per lead pricing can be hard to predict
Work out your own number
For one month or one quarter, write down the money spent, the leads, the quotes sent and the jobs won. Divide the money by each count. Then multiply the jobs won by your average job value, and take off your costs.
Compare with your other sources
Do the same for word of mouth, Google and Facebook. Word of mouth often costs nothing. A complete Google Business Profile with reviews can help you show up locally, and Google says reviews can help your ranking.
Stay in control
Marketplaces rent you attention. A website and a Google profile are assets you own. Many tradies use both.
Common questions
Is hipages worth it?
It depends on your cost per job won. Track it for a few months and compare it with your other sources.
Sources
- Google Business Profile help: improve your local ranking, checked 12 November 2026