The Trades Playbook

Lead cost calculator.

What each lead source really costs you. Runs in your browser.

Google

Use one month or one quarter, the same for each source.

Enter spend and leads to see the numbers.

Facebook

Use one month or one quarter, the same for each source.

Enter spend and leads to see the numbers.

Word of mouth

Use one month or one quarter, the same for each source.

Enter spend and leads to see the numbers.

Revenue is not profit. Take off your costs on each job before you decide which source is worth the money. Word of mouth often has a spend of zero, so enter 0 and the cost per lead shows as $0.

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